Divided Loyalties

For Sales Consultants & Authors

I am currently reading the Social Media Bible. There is lots to learn in the book which is huge. However, there is so much information, I hardly knew where to begin. Then I hit a wall. The book began discussing a topic near and dear to my heart: nailing your niche. I preach to authors all the time that it is necessary to narrow the focus of their message in order to succeed in business.

I have often been concerned that my message is too thin. I try to focus on my Simple Joy message, offer advice for sales consultants and guidance for authors. How could I have any impact with so many markets? Then, it occurred to me that two of the markets may have different names but they all have the same goals. And the third topic focused on a market shared by the other two.

I believe sales consultants and authors have the same needs. Both need to learn ways to begin and build successful businesses. In fact, as I looked over the training material I recently developed, I realized the exact same advice applies to authors. With both groups, THEY are their #1 marketing tool. They each must market and share their business everywhere they go. They must never miss an opportunity to promote their business. As for my Simple Joy message, it offers  an example to both sales consultants and authors on ways to use the internet to promote their business. And amazingly enough, all three have the same market.

Problem solved. I wanted to have a blog that offered ways for consultants and authors to build their business. I thought I would have to begin a new blog and really didn’t want to do that. Now I realize I can continue to use this blog. Some post will only be for one group while other posts will offer advice suitable for both groups. At the top of each post, under the picture, I will put a headline saying whether the post is for sales consultants, authors or both.

Next up: What business both groups are REALLY in!