There are a ton of marketing tools available to you as either an author or sales consultant. In order to run your business, any type of business, you need to learn to effectively use marketing tools. It is easy to go crazy, spending too much money trying to market your business. The best marketing tool [...]

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Today, I have two ingredients for your business as an author. Creativity I know many authors may argue with me but these days, if you can find someone, like a publisher, to pay to have your book printed, you are doing well. Unless your book is headed for the best seller list, your publisher might [...]

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Business I need to assume my secret identity of Captain Obvious for a moment: writing is a business! There I said it. I know some of you are saying, “Duh!” However, it is rare for me to come across an author that approaches their writing like a business. Now, before all of you begin yelling [...]

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Your marketing plan needs to be based on your message. It can then be adapted for each project you release, whether it is a book, a presentation or a blog. By constantly reinforcing the message, you position yourself as an expect on that message, building an audience that turns to you for information on a specific subject. Each time you release a book, your market is ready and waiting to hear what you have to say about your topic. They are waiting for you to share your message.

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I had the opportunity to witness a book signing by one of the top 25 authors in America. I must say, I was very excited before the event. I was not nearly as excited after the event. Watching the whole thing unfold was truly a leaning experience for me. Based on the things I learned [...]

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Marketing is a blessing or a necessary evil depending on your approach to marketing. Some business people argue that everything we do is marketing. Wherever you stand on the marketing debate, we all might agree that the marketing monster can easily take over your business and professional life. It takes time to come up with [...]

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It is getting more difficult to get published these days. Publishers are watching every penny. They are not able to pour money into marketing and promoting books and authors as they once did. Therefore, publishers are looking for authors who are able and willing to promote themselves and who have an audience ready to buy [...]

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It is said that insanity is caused by doing the same thing the same way and expecting different results. In our professional lives, we usually have 2 responses to this dilemma: in one case, we believe we are just not trying hard enough so we redouble our efforts, working twice as hard doing the same [...]

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